The Effect of Entrepreneurial Orientation on the Competitive Advantage through Strategic Entrepreneurship in the Cafe Business in Ambon
The changed lifestyle of Ambon city residents influenced cafe business growth in Ambon. This research aims to determine the effect of entrepreneurial orientation on strategic entrepreneurship used by cafes and their impact on competitive advantage. The type of research used in this research is quantitative research using an accidental sampling technique. The data collection process was carried out by distributing 50 questionnaires to the owners or managers of cafes in Ambon. From 50 questionnaires that have been distributed, only 41 questionnaires (82% response rate) cn be processed further using partial least square (PLS) method. This research found out that entrepreneurial orientation affects strategic entrepreneurship, strategic entrepreneurship affects competitive advantage, and entrepreneurial orientation affects competitive advantage through strategic entrepreneurship. The magnitude of the influence of each is 0.724; 0.511; and 0.370. In this research, the entrepreneurial orientation of the owner and manager of the cafe did not affect the competitive advantage of the cafe at all.
Caseiro, N., & Coelho, A. (2018). Business intelligence and competitiveness: The mediating role of entrepreneurial orientation. Competitive Review: An International Business Journal, 28(2), 213–226. doi:10.1108/CR-09-2016-0054
Cho, Y. H., & Lee, J. H. (2018). Entrepreneurial orientation, entrepreneurial education and performance. Asia Pacific Journal of Innovation and Entrepreneurship, 12(2), 124–134. doi:10.1108/APJIE-05-2018-0028
Dinas Pariwisata Kota Ambon. (2019). Data usaha pariwisata kota Ambon tahun 2018. Ambon: Dinas Pariwisata Kota Ambon.
Douglas, A., Douglas, J., & Davies, J. (2010). Differentiation for competitive advantage in a small family business. Journal of Small Business and Enterprise Development, 17(3), 371–386. doi:10.1108/14626001011068680
Fillis, I. R., & Rentschler, R. (2010). The role of creativity in entrepreneurship. Journal of Enterprising Culture, 18(1), 49–81. doi:10.1142/S0218495810000501
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A global perspective (7th ed.). New Jersey: Pearson Education, Inc.
Hili, P., Gani, M. U., Hamzah, N., & Rahman, Z. (2017). Effect of human capital and leadership on institutions' performance and competitive advantages. International Journal of Management and Social Sciences, 7(3), 479–488. doi:10.31227/osf.io/5xbz2
Kantur, D. (2016). Strategic entrepreneurship: Mediating the entrepreneurial orientation-performance link. Management Decision, 54(1), 24–43. doi:10.1108/MD-11-2014-0660
Kompas.com. (2018, September 27). Kompas.com. Retrieved March 11, 2019, from Gaya hidup masyarakat dorong geliat industri waralaba dan kafe:
Kraus, S., Kauranen, I., & Reschke, C. H. (2011). Identification of domains for a new conceptual model of strategic entrepreneurship using the configuration approach. Management Research Review, 34(1), 58–74. doi:10.1108/01409171111096478
Lasalewo, T., Masruroh, N. A., Subagyo, Hartono, B., & Yuniarto, H. A. (2016). The effect of competitive advantage and human advantage on industrial competitive strategy: Case study of smis in Gorontalo province. Journal of Indonesian Economy and Business, 31(3), 307–324. doi:10.22146/jieb.23179
Madhani, P. M. (2010). The Resource-Based View (RBV): Issues and perspectives. Journal of Research of Prestige Institute of Management, 1(1), 43–55. Retrieved from:
Paramaesti, C. (2018, September 16). Industri makanan dan minuman tumbuh 8,67 persen triwulan ii 2018. Retrieved March 13, 2019, from Tempo.co:
Parkman, I. D., Holloway, S. S., & Sebastiao, H. (2012). Creative industries: Aligning entrepreneurial orientation and innovation capacity. Journal of Research in Marketing and Entrepreneurship, 14(1), 95–144. doi:10.1108/14715201211246823
Putra, I. R. (2016, June 16). Menjamurnya bisnis cafe di tanah air. Retrieved March 13, 2019, from Merdeka.com:
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice, 33(3), 761–787. doi:10.1111/j.1540-6520.2009.00308
Salawaku. (2018, December 1). 5 cafe favorit anak muda saat malam Minggu di kota Ambon. Retrieved April 14, 2019, from Salawaku.com:
Shirokova, G., Vega, G., & Sokolova, L. (2013). Performance of Rusian smes: Exploration, exploitation and strategic entrepreneurship. Critical Perspectives on International Business, 9(1/2), 173–203. doi:10.1108/17422041311299941
Sidik, S. (2018, September 28). Gaya hidup picu pertumbuhan bisnis waralaba dan kafe. Retrieved March 13, 2019, from Tribunnews.com:
Sugiyono. (2015). Metode penelitian manajemen. Bandung: CV Alfabeta.
Syapsan, S. (2019). The effect of service quality, innovation towards competitive advantages and sustainable economic growth: Marketing mix strategy as mediating variable. Benchmarking: An International Journal, 26(4), 1336–1356. doi:10.1108/BIJ-10-2017-0280
Petra IJBS (e-ISSN: 2621-6426) is published by Master of Management Program, Faculty of Business and Economics - Petra Christian University
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.