The Effect of Entrepreneurial Orientation on the Competitive Advantage through Strategic Entrepreneurship in the Cafe Business in Ambon

  • Sesilya Kempa Petra Christian University
  • Truly Gladys Setiawan Faculty of Business and Economics, Petra Christian University Jl. Siwalankerto 121-131, Surabaya, 60236, Indonesia
Keywords: Entrepreneurial orientation; strategic entrepreneurship; competitive advantage.


The changed lifestyle of Ambon city residents influenced cafe business growth in Am­bon. This research aims to determine the effect of entrepreneurial orientation on strategic en­tre­pre­neurship used by cafes and their impact on competitive advantage. The type of re­se­arch used in this research is quantitative research using an accidental sampling technique. The data col­lection process was carried out by distributing 50 questionnaires to the owners or ma­na­gers of cafes in Ambon. From 50 questionnaires that have been distributed, only 41 qu­es­ti­onnaires (82% response rate) cn be processed further using partial least square (PLS) method. This research found out that entrepreneurial orientation affects strategic en­tre­pre­ne­urship, stra­tegic entrepreneurship affects competitive advantage, and entrepreneurial ori­en­tation affects com­petitive advantage through strategic entrepreneurship. The magnitude of the influence of each is 0.724; 0.511; and 0.370. In this research, the entrepreneurial ori­en­ta­tion of the owner and manager of the cafe did not affect the competitive advantage of the cafe at all.


Caseiro, N., & Coelho, A. (2018). Business intelligence and competitiveness: The mediating role of entrepreneurial orientation. Competitive Review: An International Business Journal, 28(2), 213–226. doi:10.1108/CR-09-2016-0054

Cho, Y. H., & Lee, J. H. (2018). Entrepreneurial orientation, entrepreneurial education and performance. Asia Pacific Journal of Innovation and Entrepreneurship, 12(2), 124–134. doi:10.1108/APJIE-05-2018-0028

Dinas Pariwisata Kota Ambon. (2019). Data usaha pariwisata kota Ambon tahun 2018. Ambon: Dinas Pariwisata Kota Ambon.

Douglas, A., Douglas, J., & Davies, J. (2010). Differentiation for competitive advantage in a small family business. Journal of Small Business and Enterprise Development, 17(3), 371–386. doi:10.1108/14626001011068680

Fillis, I. R., & Rentschler, R. (2010). The role of creativity in entrepreneurship. Journal of Enterprising Culture, 18(1), 49–81. doi:10.1142/S0218495810000501

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A global perspective (7th ed.). New Jersey: Pearson Education, Inc.

Hili, P., Gani, M. U., Hamzah, N., & Rahman, Z. (2017). Effect of human capital and leadership on institutions' performance and competitive advantages. International Journal of Management and Social Sciences, 7(3), 479–488. doi:10.31227/

Kantur, D. (2016). Strategic entrepreneurship: Mediating the entrepreneurial orientation-performance link. Management Decision, 54(1), 24–43. doi:10.1108/MD-11-2014-0660 (2018, September 27). Retrieved March 11, 2019, from Gaya hidup masyarakat dorong geliat industri waralaba dan kafe:

Kraus, S., Kauranen, I., & Reschke, C. H. (2011). Identification of domains for a new conceptual model of strategic entrepreneurship using the configuration approach. Management Research Review, 34(1), 58–74. doi:10.1108/01409171111096478

Lasalewo, T., Masruroh, N. A., Subagyo, Hartono, B., & Yuniarto, H. A. (2016). The effect of competitive advantage and human advantage on industrial competitive strategy: Case study of smis in Gorontalo province. Journal of Indonesian Economy and Business, 31(3), 307–324. doi:10.22146/jieb.23179

Madhani, P. M. (2010). The Resource-Based View (RBV): Issues and perspectives. Journal of Research of Prestige Institute of Management, 1(1), 43–55. Retrieved from:

Paramaesti, C. (2018, September 16). Industri makanan dan minuman tumbuh 8,67 persen triwulan ii 2018. Retrieved March 13, 2019, from

Parkman, I. D., Holloway, S. S., & Sebastiao, H. (2012). Creative industries: Aligning entrepreneurial orientation and innovation capacity. Journal of Research in Marketing and Entrepreneurship, 14(1), 95–144. doi:10.1108/14715201211246823

Putra, I. R. (2016, June 16). Menjamurnya bisnis cafe di tanah air. Retrieved March 13, 2019, from nya-bisnis-cafe-di-tanah-air.html

Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice, 33(3), 761–787. doi:10.1111/j.1540-6520.2009.00308

Salawaku. (2018, December 1). 5 cafe favorit anak muda saat malam Minggu di kota Ambon. Retrieved April 14, 2019, from

Shirokova, G., Vega, G., & Sokolova, L. (2013). Performance of Rusian smes: Exploration, exploitation and strategic entrepreneurship. Critical Perspectives on International Business, 9(1/2), 173–203. doi:10.1108/17422041311299941

Sidik, S. (2018, September 28). Gaya hidup picu pertumbuhan bisnis waralaba dan kafe. Retrieved March 13, 2019, from ba-dan-kafe

Sugiyono. (2015). Metode penelitian manajemen. Bandung: CV Alfabeta.

Syapsan, S. (2019). The effect of service quality, innovation towards competitive advantages and sustainable economic growth: Marketing mix strategy as mediating variable. Benchmarking: An International Journal, 26(4), 1336–1356. doi:10.1108/BIJ-10-2017-0280