Petra International Journal of Business Studies

Public Relations Marketing Strategy of SMP Negeri 4 Surakarta in Maintaining Good Communication with Stakeholders

Zon Vanel, Lina Sinatra Wijaya, George Nicholas Huwae — Sat, 15 Jun 2024 00:00:00 +0700

This study aims to find out the marketing strategy of the SMP Negri 4 Surakarta in maintaining good communication with the stakeholders. This descriptive qualitative research uses interviews and observations to gain the data. This research is also exploratory because it seeks to explore the right multimedia-based public relations strategy for managing information media at SMP Negeri 4 of Surakarta. Field findings show that a lack of human resource literacy in managing school information media causes problems in the less-than-optimal organizational system or management of school information media. Based on the first year of research findings, the Inflorescence Model describes the flow of school information media management. The researchers use purposive sampling to pick individuals who are knowledgeable about SMP Negeri 4 Surakarta's marketing strategy, digital media management, and public relations. School administrators, instructors, public relations officers, and other relevant stakeholders may be included. Researchers transcribed interviews, organized observation notes, and documented data before identifying reoccurring themes and patterns in the data. Researchers will code the data by methodically identifying and categorizing information relevant to the research aims. Researchers will examine the data after it has been coded, looking for relationships, connections, and insights. To assure the legitimacy and integrity of the outcomes, researchers may compare findings from different participants and data sources. The analysis's findings will be reported in a research paper or report arranged around main themes, findings, and conclusions. The result of this study is that the marketing public relations strategies in maintaining good communication with its stakeholders are preparing modules for teachers, school managers, and readers to build, develop, and promote the management of structured digital-based school media and fostering literacy rates in schools. Another strategy step is to implement an evaluation system from the information media to identify existing deficiencies and make improvements in the future. Push, Pull, and Pass strategy approaches and digital marketing tools are also used to implement the strategy and maintain good stakeholder communication.

The Role of Dynamic Capabilities in Moderating the Influence of Entrepreneurial Alertness and Entrepreneurial Intuition on Business Opportunity Recognition in the Café Industry

Widjojo Suprapto, Sherly Agustine, Dhyah Harjanti, Maria Praptiningsih — Sat, 15 Jun 2024 00:00:00 +0700

The aim of this study is to examine the influence of alertness and intuition among entrepreneurs on recognizing business opportunities in the café industry, with dynamic capabilities as the moderating variable. Although the pandemic of COVID-19 has become a distant history, many business owners are still struggling to find new grounds in the new business landscape which is dominated by the uprising of e-commerce and unconventional business platforms. So, many of them have started to venture into new opportunities to expand their business interests, and café business offers a new option, especially in rural areas where people are killing their time by socializing with others in warung (food stalls). Because the study is seeking explanations on how dynamic capabilities affects the relationship between independent variables and dependent variable, the research method is adopting the quantitative research method, in which the data are collected using questionnaires from purposely selected respondents. For this study, the questionnaires were distributed to small business owners in some rural areas or small cities, and a hundred valid questionnaires were obtained and processed with smartPLS to get the robustness of the study and the results of the hypothesis tests. The results show that entrepreneurial alertness has a significant influence on business opportunity recognition, but entrepreneurial intuition does not have any influence on business opportunity recognition among café business owners in rural areas. Dynamic capabilities do not show any moderating effect between entrepreneurial alertness and business opportunity recognition, however, dynamic capabilities show the moderating effect on entrepreneurial intuition and business opportunity recognition.

Investigating the Impact: Financial Literacy, Socio-Economic Status, and Awareness on Investment Decisions with Moderation Factors

Sat, 15 Jun 2024 00:00:00 +0700

Investment decisions must be made appropriately so that investors are not trapped by investment scams. But in fact, cases of investment scams are increasingly rampant in Indonesia. The primary objective of this paper is to highlight the lack of financial literacy as one of the elements that might be responsible for Indonesia's substantial number of investment scam victims. To investigate the association between financial literacy, SES, awareness, and investment decisions, the model put out in this research employs logistic regression analysis. The results show that financial literacy has an impact on investment decisions, while SES has no influence on investment decisions. Awareness of fraudulent investments can moderate the relationship between financial literacy and investment decisions but cannot moderate SES on investment decisions. This study exhorts investors to base their investment choices on their financial literacy rather than on outside influences. Financial literacy training programs should be developed by the government, financial institutions, and educational institutions.

Financial Reporting Quality on Dividend Payout Policy During Pandemic COVID-19

Tessa Vanina Soetanto, Salzabila Musa, Thalia Angelica — Sat, 15 Jun 2024 00:00:00 +0700

The COVID-19 pandemic disrupted the Indonesian business cycle and operations, leading to a stock market decline and reduced average dividend distribution as well as profitability, especially for manufacturing companies. This study investigates the pandemic’s influence on financial reporting quality in Indonesia and its relationship to dividend payout policy. We collected 455 observations from IDX-listed manufacturing companies (2016-2021) and processed them using descriptive statistics and logit regression with three models in Stata. Consistent with the outcome view, the logit regression results suggest that financial reporting quality is affected by the COVID-19 pandemic. Additionally, the three models unanimously display that financial reporting quality has a significant effect on dividend policy. RM1 shows a negative relationship, aligning with financial reporting quality’s impact on mitigating free cash flow problems. Contrarywise, the third model, RM2 identifies a positive and significant relationship consequent to enhancing the company’s image and shareholder satisfaction.

Assessing the Impact of Pricing, Service, and Product Quality on Telkomsel Customer Loyalty

Marchela Indah Atrisia, Budiastuti Fatkar, Ana Tiara, Sherly Astuti — Sat, 15 Jun 2024 00:00:00 +0700

Amidst ongoing economic development and rapid technological progress, businesses face the challenge of not solely focusing on sales to ensure profitability. Internet service providers, in particular, Telkomsel, must deliver exceptional services to thrive in a competitive landscape and maximize profits. This study examines the influence of pricing, service quality, and product quality on customer loyalty towards Telkomsel products, focusing on 8th semester students of the Faculty of Economics and Business at Islamic University Sheikh - Yusuf Tangerang. Employing a descriptive quantitative approach, data were gathered from 80 respondents through purposive sampling and distributed via Google Forms. Multiple linear regression analysis was utilized to test the relationship between the variables, with further examination through t-test, F-test, and coefficient of determination analysis. The findings indicate a positive and significant relationship between price, service quality, product quality, and customer loyalty. Moreover, the coefficient of determination analysis confirms that these factors collectively contribute to customer loyalty. Thus, the study concludes that price, service quality, and product quality significantly influence customer loyalty toward Telkomsel products.

Digital Transformation in Human Resource Management and Its Role in Gen Z Career Development: A Systematic Literature Review

Immanuella Anita Indroputri, Regi Sanjaya — Sat, 15 Jun 2024 00:00:00 +0700

With an emphasis on the career development of Gen Z, this systematic literature review explores the relationship between digital transformation and HRM. This study reveals the significant influence of digital technology on HRM practices, especially in areas like hiring, talent management, performance reviews, and staff development. This is achieved through rigorous screening and analysis using the Systematic Literature Review (SLR) to thoroughly address our research questions by systematically locating, assessing, and interpreting key findings from relevant studies of the chosen 19 key studies from 306 unique documents generated. The results show digital transformation's critical role in determining Gen Z workers’ career paths and the necessity for firms to modify their HRM strategies and practices to engage and support this generation of digital natives effectively.

Innovative Work Behavior: The Role of Job Crafting and Job Autonomy Mediated by Work Engagement

Joshua Nathaniel, Yustina Erti Pravitasmara Dewi — Sat, 15 Jun 2024 00:00:00 +0700

This research aimed to determine the effect of job crafting and job autonomy on innovative work behavior mediated by work engagement. It was conducted at a banking company in Semarang, Central Java. Respondents were selected from which company using a non-probability sampling technique, namely saturation sampling. An online questionnaire was distributed to 100 workers with permanent employee statuses. This study took a quantitative approach, where the data analysis was undertaken using the PLS-SEM method in SmartPLS 4. The results show that (i) Job autonomy has a positive and significant effect on innovative work behavior, while job crafting does not significantly affect innovative work behavior. (ii) Work engagement does not mediate the influence of job autonomy on innovative work behavior, but it fully mediates the influence of job crafting on innovative work behavior.

Supply Chain Performance Measurement at XYZ Company Distribution Center Using SCOR 12

David Prasetya, Anggoro Prasetyo Utomo, Marla Setiawati — Sat, 15 Jun 2024 00:00:00 +0700

Recognizing the limitations of their current, subjective evaluation system focused solely on delivery, XYZ Company seeks to implement a more standardized and comprehensive approach to supply chain performance measurement. This research aims to evaluate the performance of XYZ Company's Distribution Center (DC) supply chain using the well-established Supply Chain Operations Reference (SCOR) model. SCOR provides a validated set of performance indicators, which will be further weighted using the Analytical Hierarchy Process (AHP) to reflect their relative importance to XYZ Company's specific goals. The Snorm De Boer method will then be employed to normalize the final score for each indicator. A traffic light system will visually represent performance gaps, highlighting areas requiring immediate improvement. This research will analyze data from 27 key metrics across 2022 and 2023, providing a holistic picture of DC performance. While preliminary results indicate an overall "average" to "good" performance (69.54 and 70.08, respectively), further analysis will identify specific areas for improvement based on SCOR Best Practices. This research will ultimately propose practical solutions to enhance XYZ Company's overall supply chain efficiency and effectiveness.

Determining Factors of Dividend Payout Ratio in The Top Five Banking Companies on The Indonesian Stock Exchange

Toni Prihandoko, Fajriyatul Abadiyah — Sat, 15 Jun 2024 00:00:00 +0700

One manifestation of investing is getting dividends or giving the company free bonuses, which are distributed to investors based on excess profits generated in a certain period. This research seeks to examine the influence of profitability and capital structure on the dividend payout ratio, which includes indicators of net profit margin (NPM), return on assets (ROA), return on investment (ROI), and debt-to-equity ratio (DER). Panel data regression analysis is used in this research to answer the problem formulation with an observation period from 2018-2022. The research results show that net profit margin and debt-to-equity ratio have a negative and significant effect on the dividend payout ratio, while return on assets and return on investment do not have a significant effect on the dividend payout ratio of the top five banking companies listed on the Indonesia Stock Exchange.

The Effect of Cost Reduction as Part of Supply Chain Drivers’ Element and Customer Satisfaction on Purchasing and Logistics Performance

Dwi Anna Kristanti, Novelia Asita Mranani — Sat, 15 Jun 2024 00:00:00 +0700

Dynamic capabilities became a manufacturing industry benchmark for surviving and adapting to the dynamic environment change, including the COVID-19 pandemic. In a manufacturing company, supply chain management performance becomes the main activity that must be effective and efficient. Two supply chain drivers were observed in this study to perform optimal supply chain management, namely cost reduction and customer satisfaction, which became the company's drivers in establishing partnerships in purchasing and logistics, affecting the company's purchasing and logistics performance. This study investigated the effect of cost reduction and customer satisfaction on the partnerships in purchasing and logistics and purchasing and logistics performance. This study used a descriptive quantitative approach. The population comprised operational managers of food and beverage production in Indonesia, with 711 people. The sampling used a random sampling technique, and 50 respondents’ data was obtained. The data collection was performed by distributing online questionnaires. Data processing was performed with the Partial Least Square (PLS) method. The result found that cost reduction and customer satisfaction affect partnerships in purchasing and logistics, customer satisfaction and partnerships in purchasing and logistics affect purchasing and logistics performance, and cost reduction does not affect purchasing and logistics performance. Theoretical contribution of research to add enrichment to the resource-based view theory on competitiveness with supply chain performance.

Analysis of The Influence of Supplier and Government Partnerships on Hospital Supply Chain Performance

Aiko Pasaribu, Roland Y. H. Silitonga, Marla Setiawati — Sat, 15 Jun 2024 00:00:00 +0700

Indonesia's healthcare industry has expanded rapidly alongside population growth to 278 million by 2023, driving a notable increase in healthcare expenditure. Hospitals form the backbone of healthcare provision, Within the complex landscape of the healthcare industry, the hospital supply chain (HSC) is crucial for ensuring the timely delivery of medical resources. Partnerships may play a crucial role in improving an HSC’s overall performance. This study employs System Dynamics modeling to analyze the impact of supplier and government partnerships on HSC performance. The study extends the existing literature by incorporating both CLD and SFD methodologies to provide a more comprehensive analysis of the factors and intricacies within hospital supply chain partnerships. The findings indicate that high trust, IT integration, and hospital dynamic capabilities improve hospital supply chain performance through better information sharing and integration. Hospital demand significantly influences government regulations and control, further affecting performance. Theoretically, this study advances how dynamic interactions and feedback loops between multiple stakeholders within the HSC can be effectively modeled to gain insight and enhance healthcare supply chains.