Petra International Journal of Business Studies

The Influence of Theory of Planned Behavior, Brand Consciousness, and Perceived Risk on Purchase Intention

Nikolas Endrico Wibowo, Theresia Diah Widiastuti, Helena Yovita Junijanto — Tue, 31 Dec 2024 00:00:00 +0700

This study aims to determine the effect of Attitude, Perceived Behavioral Control, Subjective Norm (Theory of Planned Behavior), brand consciousness, and perceived risk on purchase intention. The sample used in this study consisted of 231 respondents selected through purposive sampling. Respondents who participated were those who belonged to Generation Z (1997-2012) and Generation Y (1981-1996), knew the Nike shoe brand, and had never bought a knock-off product (KW) of Nike shoes. Partial Least Square (SmartPLS) software version 4 was used for Partial Least Square (MGA-PLS) testing in addition to Structural Equation Modeling (SEM). The study's findings indicate that attitude and perceived behavior control positively affect purchase intention, while subjective norm does not. Brand consciousness and perceived risk do not positively affect purchase intention, while perceived risk positively affects Attitude. This study is certainly expected to provide theoretical contributions to the Theory of Planned Behavior, Brand Consciousness, and Perceived Risk, whose relationship can affect a person's purchase intention on counterfeit shoes, and practical contributions can be useful for counterfeit shoe business actors in developing their businesses.

WhaleBot Alerts Telegram Channel and Google Alerts as Information Media for XRP Cryptocurrency Traders

Lady Joanne Tjahyana — Tue, 31 Dec 2024 00:00:00 +0700

Ripple (XRP) is one of the most significant cryptocurrencies that attracts many traders to invest. Traders often look for information from the media as a reference for their trading management strategy. This research aims to utilize WhaleBot Alerts Telegram channel and Google Alerts as trading information media by looking for the relationship between whale transactions, news sentiment, and price returns. The researcher collected XRP whale transactions from the WhaleBot Alerts Telegram channel and XRP news from Google Alerts within a crypto winter period, from November 2021 to January 2023, and analyzed the data using descriptive statistical analysis. This research also follows several variables and formulas from previous studies. After analyzing 457 XRP whale transaction datasets, the researcher finds a significant relationship between the number of trading days and trading return on investment. The relationship shows that the more days, the greater the chance of profit. The other variables give reference patterns, such as the number of whale transactions, total whale transaction value, the most significant transaction value, and news topic. Finally, this research develops a simple XRP short-term trading model using the WhaleBot Alerts Telegram channel data and Google Alerts. In conclusion, trading initiated by XRP whale's transactions and XRP news could give a 76.53% chance of making a profit. Therefore, XRP traders can use the WhaleBot Alerts Telegram channel and Google Alerts as their trading information media.

The Relation of Market Orientation, Learning Orientation, and Competitive Advantages of F&B SMEs Using E-Commerce on Instagram

Christophorus Daniel, Vigo Lyonabel, Fransisca Andreani — Tue, 31 Dec 2024 00:00:00 +0700

With the rise of e-commerce, many small and medium enterprises (SMEs), particularly in the food and beverage sector, focus on market orientation to foster a learning organization and gain competitive advantages. These SMEs often use Instagram for consumer communication. This research explores how market and learning orientations influence competitive advantages for food and beverage SMEs on Instagram. This quantitative study uses non-probability judgmental sampling, with data collected from 100 respondents. The analysis was conducted using SmartPLS 3.0 software. The findings reveal that market orientation positively affects learning orientation, positively influencing competitive advantages. Additionally, market orientation directly impacts competitive advantages. By understanding market orientation, food and beverage businesses can assess their strengths and weaknesses, enhancing their products and services to compete more effectively and deliver greater customer value.

The Mediating Role of Work Motivation in the Relationship Between Compensation, Work Environment, and Employee Performance at Medistra Hospital

Agung Surya Dwianto, Lucia Rosdiana Damanik — Tue, 31 Dec 2024 00:00:00 +0700

This study aims to explain the effect of compensation and work environment on employee performance with motivation as an intervening variable for nurses at Medistra Hospital. The type of research used in this study is a quantitative approach with the category of explanatory research. The population in this study were nurses at Medistra Hospital. The research sample was selected using the probability sampling method, namely 150 respondents. Data processing in this study was carried out using descriptive analysis and Structural Equation Modeling (SEM) analysis based on Partial Least Square (PLS). The results showed that in direct effect, compensation has an effect on employee performance, work motivation has no effect on employee performance, compensation has had an effect on work motivation, work environment has had an effect on work motivation. On the indirect effect, compensation has no effect on employee performance through work motivation. The work environment has no effect on employee performance through work motivation.

A Systematic Literature Review on Hospital Supply Chain Management: Exploring Hospital Types, Methodologies, SCOR Framework, and Technological Innovations

Tue, 31 Dec 2024 00:00:00 +0700

This paper provides a systematic literature review of hospital supply chain management (SCM), emphasizing variations across hospital types, methodological frameworks, the SCOR model, and technological advancements. Using the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology, the study systematically identifies, screens, and synthesizes relevant research to ensure comprehensive and high-quality data. The article selection process was done through a multiple screening procedure by four researchers, who collaboratively assessed data quality and relevance to the research topic. Individual researchers then further evaluated each identified article to avoid bias and ensure objectivity in the selection process. It highlights unique SCM challenges public and private hospitals face, particularly in resource allocation and technology adoption. Constrained by budget limitations, public hospitals often depend on collaborations and streamlined processes to ensure essential supplies. In contrast, private hospitals leverage technological tools such as AI, IoT, and blockchain for real-time data analysis and efficiency gains. Key SCM methodologies reviewed include Deep Reinforcement Learning, Multi-Criteria Decision-Making frameworks, and simulation modeling, each offering diverse benefits in cost management, inventory control, and decision support. The SCOR framework’s applicability to hospitals is also discussed, emphasizing areas for process optimization and patient care improvements. The study concludes with insights into strategic SCM practices that support operational resilience, efficiency, and patient outcomes across hospital types, urging future research on scalable, technology-driven SCM solutions for healthcare institutions.

Age Demographics as a Moderating Effect in the Influence of Fintech Through Financial Literacy on Financial Behavior

Ibnu Andaris, Niken Paramitha, Dadan Firmansyah, Muhamad Ekhsan — Tue, 31 Dec 2024 00:00:00 +0700

The increasingly sophisticated development of technology gave rise to the term fintech in the financial aspect; the emergence of fintech brought challenges for users that affect financial behavior. This study seeks to analyze in more depth what factors can influence financial behavior using fintech variables, financial literacy, and age demographics. The leading theory presented is planned behavior, which is related to financial behavior. This research uses a quantitative approach by collecting primary data through observation and distributing questionnaires. Based on our study, a sample size of 100 individuals was selected by purposive sampling technique. The analysis employed path analysis with moderating effects, conducted through Smart-PLS 3 software. The results revealed a statistically significant influence of financial technology and financial literacy on financial behavior. Furthermore, financial technology exhibited a significant impact on financial literacy. Additionally, we found that financial literacy was a mediator in the relationship between financial technology and financial behavior, while age demographics did not moderate this association.

The Role of Product Information Quality and Streamer Credibility in Building Trust and Purchase Intention

Tiara Dinda Faizza, Ratna Roostika — Tue, 31 Dec 2024 00:00:00 +0700

The rapid advancement of digital technology today. The presence of live streaming makes it one of the marketing strategies that allow us to share moments and sales in real time. Several factors influence the success of a marketing strategy using live streaming. This study analyzes Product Information Quality (PIQ), Streamer Information Quality (SIQ), and Streamer Credibility (SC) on Purchase Intention in the context of Shopee live-streaming. Trust becomes a mediating variable in consumer purchasing decisions. This research uses SOR theory with the focus of the research to understand and explain the quality of product and streamer information, as well as streamer credibility in influencing trust in online transactions. A quantitative approach was chosen to analyze the structural model by distributing a sample of 236 respondents, then processed with SEM-PLS. PLS analysis revealed that PIQ, SIQ, and SC positively and significantly influence Trust. Trust has a positive and significant effect on Purchase Intention. The research results are expected to enrich empirical findings related to the role of live streaming. The ability to develop trust should be considered in online marketing strategies because shopping is logical and emotional.

Relevance of the Resourceful Human Management Concept in Employee Management at PT Bank Central Asia, Tbk

Vicky Alvindra Pratama, Eddy Madiono Sutanto — Tue, 31 Dec 2024 00:00:00 +0700

Employee management with the concept of resourceful humans is a new paradigm that holds immense potential. It focuses on developing potential, knowledge, and capabilities to significantly increase employee productivity and organizational contribution. This concept is yet to be fully implemented at PT Bank Central Asia. This research aims to uncover the most suitable concept of resourceful humans for application at PT Bank Central Asia, one that can bring about substantial improvements. The research employs a qualitative descriptive method with data collection through interviews and a systematic and comprehensive data analysis model. Effective employee management is crucial for ensuring employees have the ability and knowledge, providing opportunities for development and innovation, and fostering good relationships between employees and the company to create a conducive work environment that can motivate employees. Resourceful human management emerges as a promising concept for PT Bank Central Asia.

The Influence of Idealized Influence, Inspirational Motivation, Intellectual Stimulation and Individualized Consideration on Teaching Behavior Mediated by Entrepreneurial Behavior

Rini Puspitawati, Ricky — Tue, 31 Dec 2024 00:00:00 +0700

The COVID-19 pandemic has highlighted numerous inequities within the education system, underscoring school leaders' need for strategic adjustments to enhance teacher competence for adaptive and effective teaching. This study investigates how transformational leadership influences teachers' instructional and entrepreneurial behaviors in the context of pandemic-era education. A quantitative research approach was employed, utilizing a 44-item questionnaire distributed to teachers to assess principal leadership, entrepreneurial behavior, and instructional practices. Findings indicate that principal leadership does not directly impact teachers' instructional behavior; instead, it influences their entrepreneurial behavior, which mediates the relationship between transformational leadership and instructional behavior. This research provides insights into the role of transformational leadership among school principals at the preschool and elementary levels within the framework of online education during the COVID-19 pandemic. Future studies are encouraged to incorporate a broader range of literature, as transformational leadership holds relevance across various institutional, organizational, and business contexts.

Managing Organizational Climate for Improved Employees’ Performance in Selected Manufacturing Companies in Asaba, Delta State, Nigeria

Dumebi Anthony Ideh, Akeem Ayofe Akinwale, Samuel Chidiebere Okeke — Tue, 31 Dec 2024 00:00:00 +0700

Achieving sustainable employee performance improvement has remained a significant challenge in many contemporary organizations despite recognizing the implications of improved employee performance for organizational effectiveness. Therefore, this study examined how organizational climate can be managed to enhance employees' performance, focusing on how each of the four dimensions of organizational climate (rewards management, management styles, organizational policies, and training and development) affect employees’ performance. A survey research design was used in the study. The study population comprised 593 employees, from whom 238 were purposively selected as respondents, and 238 copies of a structured questionnaire were administered to the participants. Of the number of copies administered of the questionnaire, 202 were returned and used for data analysis as they were correctly filled out. The collected data were analyzed using descriptive and inferential statistics: frequency distribution and regression. The hypotheses were tested with multiple regression, and the findings revealed that rewards management and management styles significantly influenced employees’ performance. The study concluded that effective management of organizational climates, such as rewards management and management styles, improved employee performance. Thus, manufacturing companies should pay adequate attention to organizational climate to encourage improved employee performance.

Is Innovation the Missing Link in the Competitive Advantage of Indonesia's Small and Medium Enterprises in the Fashion Industry?

Fedrerika, Gracia Ongkowijoyo — Tue, 31 Dec 2024 00:00:00 +0700

This study focuses on how SMEs in the fashion industry in East Java relate to one another in terms of entrepreneurial orientation (EO), market orientation (MO), innovation (INNO), and competitive advantage (CA). Using a quantitative technique and Google Forms to collect data, 130 respondents from SMEs in the fashion business in East Java were selected. This study aims to understand how EO and MO drive INNO and affect CA. The results show that, although EO encourages innovation, it does not immediately improve competitive advantage. Rather, MO and INNO have a more significant impact on CA, highlighting the significance of market knowledge and ongoing product innovation in achieving competitive advantage. This finding implies that modifying strategies can strengthen competitive positioning in response to market conditions. Limitations regarding regional focus and unanalyzed external factors highlight the need for future studies to expand their reach and evaluate other contextual influences.