Vol. 9 No. 1 (2026): JUNE 2026

Articles

• The Influence of Green Brand Knowledge and Green Attitude on Purchase Intention Through Green Perceived Value on Cosmetic Product

  Cleo Phoebe Audris Liandoro, Hotlan Siagian

  1-16

• Why Gen Z Investors Hesitates: Behavioral and Status Quo Biases in Investment Intention

  Dave Reynard, Njo Anastasia

  17-30

• Global Marketing Strategy Integration: A SWOT Analysis of Halal and Wellness Market Opportunities within the International Spice Market

  Aimatul Khasanah, Yudi Sutarso

  31-43

• Analysis of Young Consumer Loyalty Strategies in the Culinary Business through the SWOT–TOWS Approach and Interpretive Structural Modeling (ISM)

  Siti Zuliani, M. Gibran Rifka Pramudia, Ratih Amelia, Hujjatullah Fazlurrahman, Dana Azizah Rahmat

  44-57

• Credibility Increases Visit Intention, but Misinformation Risk Weakens It: Evidence from TikTok F&B Search

  Agung Stefanus Kembau, Grace Felicia Djayapranata, Antonius Felix, Ali Wardhana, Fresi Breatrix Lendo

  58-73

• From Deals to Desires: The Mediating Role of Positive Emotions in the Relationship between Flash Sales, Free Shipping, and Impulsive Buying

  Anggita Putri Indadari, M. Taufiq Noor Rokhman, Novita Rifaul Kirom

  74-86

• The Impact of Information Technology Implementation on Firm Performance: The Mediating Roles of Supply Chain Collaboration, Innovation Capability, and Supply Chain Resilience

  Cecilia Antonive Chandra, Zeplin Jiwa Husada Tarigan, Maria Natalia Damayanti Maer

  87-99

• Behavioral Biases on Generation Z's Investment Decisions in the Emerging Country’s Stock Market

  Dwitya Aribawa, Bintang Ari Suwardi, Daniel Yudistya Wardhana

  100-108